About

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My Name is Adaora Mbelu …

I am a brand developer at Trellis Group, a brand development and experiential marketing company. I am also the author of “This Thing Called Purpose”, a book that helps people understand the true essence of living with and through purpose. Prior to Trellis, I worked as content director on the United Nations World Tourism Organization Conference, Nigeria Centenary Awards, and International Conference On Peace & Security. I was also the project manager for Freemantle Licensed TV Shows, Nigerian Idol and Nigeria’s Got Talent, where I managed the business, brand, and production of the shows. I have worked in the sports industry as Corporate Communications Manager for OSMI during the 2010 World Cup managing all communications on the broadcast rights for Nigeria.

Prior to moving to Nigeria, I was a Credit Analyst at Citigroup, where I received awards for organizational efficiency and team spirit. In 2017, I was mentioned in Entrepreneur Magazine’s “11 Africans that are changing the business landscape in Africa.” I was also Nominated in the “Entrepreneur Of The Year” and “Prize For Media Enterprise” Categories of the Future Awards Africa. I have been featured among Nigeria’s Under 40 CEO’s, and Top 30 Under 30, and most recently my Alumni university’s magazine “The Northern”.

Aside from my academic and professional accomplishments, I have a super-passion for community development. I am a co-founder at Socially Africa (@sociallyafrica), a foundation that gives back to the community through several initiatives.

One of my philosophies is the importance of living a purpose driven life, and using as many of my gifts as possible. As a result, I find several mediums to express my purpose. I run a mentorship group called “The Dreamterpreters Mentorship Group”, and love to teach and share experiences via my community. I am a Poet, and Rapper, who expresses herself through a part of me that I call LUMINA. I also recently co-produced and acted in a TV series called “Truth”. Two things you should do after reading this - Follow me on Instagram @ahdora.lumina, and subscribe to my newsletter, LUMINATION.